Recently, I spent a few mornings at Art Center talking to design researchers. These particular talks focused on communicating with local government and public entities, something we’ve mastered here at Stratiscope. As one can imagine, communicating with civic entities is a completely different negotiation process than for businesses or even non-profits. And these inquisitive designers wanted an in-depth understanding into the language of civic leaders. That’s where I come in.
If you’re not a government insider or fan, understanding the inputs and nuances of local government becomes essential to getting things done. Government entities have unique approval processes to accomplish anything, and these formal processes can span multiple levels and agencies. Understanding the official processes in place is key, you must know and appreciate the unofficial process(es) as well. Showing up during public comment to speak or writing a letter to the policy maker may feel like being part of the process, but it’s not how government works, really. So how does one find these nuanced processes that drive policy and change?
The best place to start is by exploring their public communications. Take note of the publicly stated priorities and objectives that motivate the local policy makers and their staff. Recognizing their openly stated priorities, past votes, and public messages can provide the deeper understanding of what makes them tick. Even better, go dig into the greatest available free resource you’re looking at right now: their website. Don’t just skim it or take a cursory glance. Reading their website takes a certain degree of patience and attention to detail. It’s not about the issue they are talking about; it is how they are phrasing and positioning the issue. Heck, what they DON’T say is sometimes more important than what they do (and of that, you should particularly take note)!
By paying attention to the finer details of the civic entities messaging, not only will it be easier to understand what makes decision-makers tick, but your work will be more in tune with their messaging and style. Don’t ignore the formal process when working to make change, but know how to reach decision-makers in ways that will dramatically increase the chance of your message being heard and received.
John Bwarie is an impact professional working to connect people and solve problems while focusing on an actionable outcome. He has worked for elected officials directly and serves dozens of others in other capacities. Follow him on Twitter and LinkedIn.