Change the community misperceptions of Live Nation in the neighborhood surrounding the Greek Theatre.
- Engaged local community leaders, nonprofits, and government officials to understand the real needs and priorities of the community.
- Attended 4-6 official community meetings per month.
- Recommended local philanthropic recipients.
- Designed community contributions based on needs expressed.
- Instituted events including pancake breakfasts and community season preview receptions.
- Developed relationships between community leaders and key Live Nation personnel.
- Represented the client at official community meetings.
- Established Live Nation as a visible, reliable community partner.
- Received praise from local elected and appointed officials, competitors, and community leaders for Live Nation’s commitment to the community.
- Cultivated 200 residents and leaders as Live Nation supporters.