Nonprofit Community Engagement

Coalition for Clean Air (Clean Air Day)

Challenge:

Shift a minority, politicized position to mainstream status to ignite an elevated conversation and attitude around clean air with an effort focused on individual actions to instill personal responsibility and also grows a larger, more engaged cross-sector coalition of supporters

Stratiscope Intervention:

• Conceptualized and developed a statewide day of action to focus on air quality: California Clean Air Day on October 3, 2018
• Project managed and supported Coalition for Clean Air (CCA) in executing the first statewide Clean Air Day
• Developed and managed a steering committee, honorary mayors committee, and regional committees
• Supported fundraising for a profitable, first time event
• Crafted messaging and activities for participants, including several customized “toolkits”
• Established partnerships with media and communicators
• Passed resolutions of support for Clean Air Day in 22 local jurisdictions, including counties, cities, and school districts

Outcomes:

• Numbers:
  • 100,000+ day-of participants
  • 76% of those who took the pledge encouraged friends to participate
  • 91% of those who took the pledge followed through on it
  • 52,000,000+ commuters reached with freeway and stadium signs
  • 800,000 social media impressions
• Increased the reach and awareness of CCA exponentially beyond their existing sphere of influence
• Raised the client’s profile in the state’s biggest cities from San Diego and Los Angeles to Oakland and San Francisco
• By virtue of creating the Clean Air Day brand, created a means by which the issue of clean air can be broached in a non-partisan way