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Case Study

Case Study

Nonprofit Community Engagement

Coalition for Clean Air (Clean Air Day)


Shift and elevate the clean air conversation in the Golden State with an effort focused on individual actions to reduce emissions that also grows a larger, more engaged cross-sector coalition

Stratiscope Intervention:

  • Conceptualized and developed and a statewide day of action to focus on air quality: California Clean Air Day on October 3, 2018
  • Project managed and supported Coalition for Clean air in executing the first statewide Clean Air Day
  • Created and managed a steering committee, honorary mayors committee, and regional committees
  • Supported fundraising for a break-even, first time event
  • Crafted messaging and activities for participants, including several “toolkits”
  • Established partnerships with the media and communicators
  • Passed resolutions of support for CCAD in 22 local jurisdictions, including counties, cities, and school districts


  • Numbers:
    • 100,000+ day-of participants
    • 76% of those who took the pledge encouraged friends to participate
    • 91% of those who took the pledge followed through on it
    • 52,000,000+ commuters reached with freeway and stadium signs
    • 800,000 social media impressions
  • Increased the reach and awareness of CCA beyond their existing sphere of influence
  • Raised the client’s profile in the biggest cities in the state from San Diego and Los Angeles to Oakland and San Francisco
  • By virtue of creating the Clean Air Day brand, created a means by which the issue of clean air can be broached in a non-partisan way