Jumpstart Recovery had a new and promising model for earthquake insurance but nobody knew who they were. Before they launched, Jumpstart Recovery wanted to establish a public reputation, client base, and market entry strategy.
- Refined target audience
- Developed messaging
- Established dozens of partnerships with influential government entities and nonprofits to build credibility
- Developed strategic workshops that featured insurance solutions for businesses
- Managed relationships with potential clients
- Reached hundreds of employers across southern California, representing thousands of insurance policies, so that Jumpstart Recovery will launch with a solid foundational reputation and pool of clients